
Data–Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Catégorie: Manga, Nature et animaux
Auteur: Martha Rose Shulman
Éditeur: Julie Moore
Publié: 2017-02-04
Écrivain: Margaret Atwood, Catana Chetwynd
Langue: Portugais, Japonais, Allemand, Anglais, Suédois
Format: Livre audio, eBook Kindle
Auteur: Martha Rose Shulman
Éditeur: Julie Moore
Publié: 2017-02-04
Écrivain: Margaret Atwood, Catana Chetwynd
Langue: Portugais, Japonais, Allemand, Anglais, Suédois
Format: Livre audio, eBook Kindle
Data-Driven Marketing - Marketing Psycho - Mark Jeffery's book "Data-driven marketing: the 15 metrics everyone in marketing should know" is a guide to data marketing. The book consists of 3 parts, which include 11 chapters. The book describes in detail the main marketing metrics and cases of successful and failed marketing campaigns,
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Data-Driven Marketing: The 15 Metrics Everyone in - The 10 Classical Marketing Metrics Linking Marketing Activities to Metrics A Balanced Scorecard for Marketing Facing the B2B Measurement The first chapter discusses the marketing divide, that a few firms ''get'' data-driven marketing and many do not, and introduces the 15 essential metrics
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Data-Driven Marketing: The 15 Metrics Everyone | Wiley - Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). The 15 key metrics every marketer should know. The five obstacles to data-driven marketing and how to overcome them
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